The complaint notes that Disney has been accused of violating COPPA in the past, including in 2011 when subsidiary Playdom Inc.What 7 Key Strategies Must We Learn From Apple Marketing Coming off the heels of yet another successful Apple launch debut, its increasingly clear that Apple is on top of their game in a way like no other.Which other company could turn an ordinary press conference into a live global event The secret lies beyond their product line and design standards it lies beyond even Steve Jobs emphatic adherence to Apples core philosophy, which is that the user doesnt always know what they want.Looking at the companys latest product lines and revenue models, Id be a fool to call them anything less than what they are, which is A design firm.A media platform.A publishing company.A software powerhouse.A computer builder.A movement. Break down each of these bullets individually and youll find a company at the top of their respective industry, but combine them into a single entity and youve got the recipe for building one of the most influential businesses of all time.So how did they do it Rather than tell you how I think they did it, I thought instead Id turn to their fans on Twitter, who helped me uncover 7 of the greatest marketing lessons that Apple brings to the table.Ignore Your Critics.As an entrepreneur, youll hear a lot of people tell you that you need to reach out and figure out what people want, which means listening to your critics, often times more patiently than youd like.Apple decides to flip the script and instead focus on building what they want to build, no matter the perceived cost.When Steve Jobs debuted the i.Pad, the critics stood in line, throwing every insult they could muster.The critics said that the i.Pad would fail. The numbers say otherwise.Each and every time Apple decided to innovate, they were laughed at.GLOB/legacy_thumbnail/916x515/quality/95/http://www.blogcdn.com/www.autoblog.com/media/2010/09/01-connected.jpg' alt='Home Sheep Home 2 2011 Iphone4' title='Home Sheep Home 2 2011 Iphone4' />They prevailed anyway.Great ideas often receive violent opposition from mediocre minds.Albert Einstein. Turn the Ordinary into Something Beautiful.For quite some time, PC fans enjoyed the work of buying their own parts and building their own tower systems.At the same time, PC makers were building standard hardware for standard applications.Apple would have none of that.Theyve been pioneering not only the features of standard operating systems and computer systems, but simultaneously reinventing the design standards as well.As a result, we have the gorgeous i.Mac, the beautiful new Macbook Air, and who could forget, the amazing i.Phone 4. Where others focus on one aspect of the equation, Apple focuses on the entire product, and it shows.Justify Your Price.Were in a time when pricing strategies are all over the place.People dont know what to charge, and in many cases, prefer to race to the bottom instead of pricing strategically to a market that can bear the cost.Once more, Apple ignores the standard by not only pricing their technology more than 2x what their competitors charge, but doing so without blinking.How can they get away with it Well, the answer is twofold 1.They build beautiful products for an audience that loves them passionately.They justify their price with features and benefits that cant be matched.Since weve already hit point 1, lets work on 2.No other computer can match the display of a 2.Macit simply cant be done.No other software can match what i.Tunes brings to the table.No laptop is as thin as the Macbook Air.No software is more intuitive, no product more valuable than the Apple product.Any other smartphone looks like it was developed by rookies when compared to an i.Home Sheep Home 2 2011 Iphone4' title='Home Sheep Home 2 2011 Iphone4' />Coming off the heels of yet another successful Apple launch debut, its increasingly clear that Apple is on top of their game in a way like no other.Which other. The home of over 5.The Philadelphia Inquirer and Philadelphia Daily News print editions.Phone 4. You simply cannot compare the two.Critics will play on the fact that the core features are the same, and they might be, but thats not the point.The point is that Apple is the Rolls Royce of the technology and design world, and their customers will gladly pay a premium because of it.Communicate in the Language of Your Audience.It makes no sense to talk about things like megabytes, gigahertz, and processing power to customers that simply dont care about technical jargon.Take a look at any Apple product page and youll find that though they do discuss product specifications and technical information, its hidden behind the benefits that their audience is truly after.Instead of display resolution, youll see phrases like edge to edge glass, retina display, and LED backlighting.Sure, the jargon is there for those that need it, but its presented in a way that makes you want to learn about megapixels, rather than shy away from them.The art is in the copy, not in the features.Extend the Experience.Have you ever heard of an unboxing I hadnt either until recently, when I learned that not only was I not the only one keeping Apple packaging post sale, but that there are legions of people that record the actual process of unwrapping their newly purchased Apple products.Do a search on You.Tube and youll find hundreds of Apple unboxings, each from different users from across the globe.Its pretty crazy rightNo one tells these people to video their experience, but they do it because the process is so Zen that you cant help not to.Apple does this by making sure that the experience doesnt end at the cash register.They take great care in designing a user experience from browsing to unwrapping, which relies on incredible packaging and installation procedures.By reducing installation to the lowest common denominator, they make buying new products a snap, and by spending as much time on designing packaging as they do on the products themselves, theyve ensured that the box matches whats inside.As a result, theyve built an experience that is nearly impossible to match.Build a Tribe. Its no secret that Apple has built one of the most hardcore fan bases of any product and of any time.Theres a reason theyre called fanboys. Como Actualizar Software Garmin Forerunner 410 For Sale . But who cares, right Most of the chatter is out of jealousy more than anything, but Apple doesnt really care.They know that they serve an elite audience, and rather than back away from that fact, they embrace it.Become The NameYou dont buy tissues, you buy Kleenex.You dont buy MP3 players, you buy an i.Pod. You dont buy a smartphone, you buy an i.Phone. Have you noticed what theyre doing here Apple isnt content with being a leader in sales alone, they want to own the market itself, which explains why theyve engineered i.Tunes as the major music provider that it is, and why the i.Pad, having the luxury of being the first, has now set the trend for future tablet devices.From here on out, everything will be compared to the i.Pad, i. Phone, i.Pod, and i. Tunes.Sadly, this sort of thing is tough to duplicate, but its not impossible.You need to have one of two things 1.A clear head start in terms of being first to market.A USP that differentiates your product in a way that makes people wish it were first.The i. Phone wasnt the first phone, but they engineered it to be so unique that you couldnt help but think it was.The i. Mac isnt the first all in one, but it became the only one that mattered.Its not so much the marketing angle that matters as it is the way that people identify with that angle.Take a look at any Steve Jobs product release and youll watch as he tells you why every other product in the market pales in comparison to what hes created.You know what We believe him.About Kissmetrics.Kissmetrics combines behavioral analytics with email automation.Our software tracks actions of your users across multiple devices allowing you to analyze, segment and engage your customers with automatic, behavior based emails in one place.We call it Customer Engagement Automation.Get, keep and grow more customers with Kissmetrics.About the Author Nathan Hangen is the co founder of Virtuous Giant, creator of Ignition.Deck, a crowdfunding plugin for Word.Press. You can follow him on Twitter via nhangen.
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